Digital Marketing is transforming the way businesses connect, communicate, and create value in the digital era. This textbook is designed for undergraduate management and commerce students, particularly those in BBA (Honours), B.Com., and BMS programmes, and is aligned with the AICTE model curriculum guidelines. The book offers a comprehensive and practical understanding of digital marketing concepts, tools, and strategies.Covering key areas such as SEO, social media marketing, content strategy, email campaigns, analytics, paid advertising, and emerging technologies, each chapter includes real-world examples, case studies, frameworks, and review questions to enhance learning and application. It aims to build digital marketing competence and prepare students for the dynamic and evolving business landscape.