PART-1 DEVELOPMENT PERSPECTIVES OF EXTENSION EDUCATION

Chapter -1 EXTENSION EDUCATION:

• Meaning of extension
• Origin of extension
• Concepts of extension
• Meaning of education
• Types of education
• Extension education
• Concept of extension education
• Objectives of extension education
• Philosophy of extension education
• Importance of extension education
• Thrust areas of agricultural extension
• Principles of agricultural extension
• Functions of extension
• Extension education as education and profession/ service:
• Future challenges for extension

Chapter -2 PIONEERING EXTENSION EFFORTS AND THEIR IMPLICATIONS IN INDIAN AGRICULTURAL EXTENSION:

• Extension work before the independence
• Extension work after the independence
• Extension system in India

Chapter -3 ANALYSIS OF EXTENSION SYSTEM OF ICAR :

• First line extension education system-ICAR
• The objective of ICAR
• Role of ICAR in transfer of technology
• Extension role of agricultural universities
• Teaching in extension education
• Research in extension education
• Application of extension education

Chapter -4 PROGRAMME UNDER FIRST-LINE EXTENSION SYSTEM OF ICAR

• National Demonstration
• Operational Research Project
• Krishi Vigyan Kendra (Farm Science Centre)
• Lab to Land Programme (LLP)
• T & V System Programme

Chapter -5 ANALYSIS OF EXTENSION SYSTEM- OF SAUs-STATE DEPARTMENT EXTENSION SYSTEM :

• SAUs-state department extension system
• Gram Panchayat
• Panchayat Samiti
• Zilla Panchayat
• Constitutional (seventy third amendments) Act-1993
• The weakness of the extension system
• Characteristics of new extension organization

Chapter -6 RURAL DEVELOPMENT:

• Rural development
• Concept of rural
• Development
• Objectives of development
• Dimension of rural development
• Poverty
• Types of poverty
• Poverty indicators
• Indicators of people poverty
• Indicators of area poverty
• Principle of rural development programme
• Factors affecting rural development
• Problem in rural development

Chapter -7 POVERTY ALLEVIATION PROGRAMME:

• Pradhan Mantri Gram Sadak Yojana (PMGSY)
• Drought Prone Area Programme (DPAP)
• Sampoorna Grameen Rozgar Yojana (SGRY)
• Swaran Jayangi Gram Swarozar Yojana (SJGSY)
• Desert Development Programme (DDP)
• Council for Advancement of Peoples Action and Rural Technology (CAPART)

Chapter -8 EMPLOYMENT GENERATION PROGRAMME:

• Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA)

Chapter -9 WOMEN DEPLOYMENT PROGRAMME:

• Integrated Child Development Service (ICDS)
• Mahila Samridhi Yojana (MSY)
• Rashtriya Mahila Kosh(RMK)

Chapter -10 CURRENT APPROACHES IN EXTENSION:

• Farming System Approach (FSA)
• Market-Led Extension (MLE)
• Farming Situation Based Extension (FSBE)
• Top-down Planning
• Bottom-up Planning
• Centralized and Decentralized Decision Making

Chapter -11 EXTENSION AGENCIES AND PROJECT:

• Kisan Call Centers (KCC)
• Agricultural Technology Information Centre (ATIC)
• National Agricultural Innovation Project (NAIP)
• Farm Field School (FFS)

PART -2 DIFFUSION AND ADOPTION OF INNOVATION

Chapter -12 HISTORY OF INNOVATION DIFFUSION RESEARCH GENESIS OF DIFFUSION OF INNOVATION:

• The origin of innovation
• Generation of innovation
• Innovation development process
• Tracing the innovation development process
• Converting research into practice
• Case study: diffusion of hybrid seed corn in IOWA, USA
• Diffusion research tradition
• Contribution of criticism of diffusion research
• Criticism

Chapter -13 INNOVATION AND DIFFUSION OF INNOVATION:

• Innovation
• Characteristics of innovation
• Diffusion
• Concept of diffusion process

Chapter -14 ADOPTION OF INNOVATION:

• Adoption process
• Stages in adoption process
• Stage of adoption
• Models of adoption
• Variables determining the rate of adoption
• Innovativeness
• Adopter categories
• Factors affecting of adoption

Chapter -15 INNOVATION DECISION PROCESS:

• New concept or paradigm of innovation decision process
• Types of innovation decisions

Chapter -16 CONSEQUENCES OF INNOVATION:

• Consequences of innovation
• Classification/type of consequences
• Diffusion effect
• Adoption rate
• Over adoption

Chapter -17 DECISION MAKING:

• Meaning of decision-making
• Characteristics of decision-making
• Nature and importance
• Types of decision making
• Theories of decision making
• Decision-making process
• Competencies needed by the extension agents

Chapter -18 COVERT AND OVERT PROCESS:

• The covert and overt processes at stages
• Difference in overt and covert behaviors

Chapter -19 LEADERSHIP AND GROUP FORMATION:

• Opinion leader
• Identification/Selection Methods
• Characteristics of opinion leaders
• Homophily
• Heterophily
• Polymorphism
• Homomorphism
• Role of extension agents in adoption and diffusion of innovation
• Role of change agents
• Factors in change agent success
• Group formation/development stages

Chapter -20 COMMUNICATION FLOWS MODEL AND SOCIAL

SYSTEM:

• Models of communication flows
• Social network (in sociology)
• Social network (in practice)
• Social networking (in marketing)
• Development communication
• Homophily network
• Heterophily network
• Social system
• Communication channels

PART-3 DEVELOPMENT COMMUNICATION AND INFORMATION MANAGEMENT

Chapter -21 MEANING AND NATURE OF COMMUNICATION:

• Origin and meaning of communication
• Functions of communication
• Purpose of communication
• Principles of communication
• Nature of communication
• Classification of extension teaching methods

Chapter -22 MODELS & THEORIES OF OMMUNICATION:

• Models of communication
• Elements of communication
• Models of communication flow
• Theories of communication

Chapter -23 MESSAGE OF COMMUNICATION:

• Message
• Dimension of message
• Message treatment strategies
• Characteristics of good message
• Message efficiency
• Message effectiveness
• Message distortion

Chapter -24 COMMUNICATION EFFECTIVENESS:

• Communication fidelity
• Effect of communication in fidelity
• Importance of communication in agricultural development
• Communication skills
• Empathy
• Communication effectiveness
• Validity of communication
• Communication competence
• Credibility
• Channel efficiency
• Communication I.Q.

Chapter -25 BARRIERS IN COMMUNICATION:

• Problems and barriers to communication
• Barriers of communication in agriculture
• Problems in agriculture communication
• Suggestions to strengthen agricultural communication

Chapter -26 FEEDBACK IN COMMUNICATION:

• Meaning of feedback
• Type of feedback
• Functions of feedback
• Characteristics of feedback
• Factors determining audience response

Chapter -27 FORMS & LEVELS OF COMMUNICATION:

• Forms of communication
• Verbal communication
• Non- verbal communication
• Written communication
• Visual communication
• According to direction of communication
• Types of administrative communication
• Participatory communication for development
• Application methodology for participatory communication
• Levels of communication

Chapter -28 KEY COMMUNICATOR:

• Meaning of key communicator
• Nomenclature of key communicator
• Identification methods
• Characteristics
• Role of key-communicators
• Key communicators role affecting characteristics

Chapter -29 MEDIA AND EFFECT IN COMMUNICATION:

• Role of traditional media in rural development
• Role of audio-visual aids in rural development
• Tele conferencing
• Teletext
• Videotext:
• Electronic video
• Media-mix for rural development
• Purposes of communication
• Effective media-mix

Chapter -30 COMPUTER ASSISTED INSTRUCTION:

• Meaning of CAI
• Introduction about CAI
• Synonyms of CAI
• Origin of CAI
• Types of CAI
• Objectives of CAI
• Learning affairs management type
• Drill and practice programmes
• Tutorial type CAI
• Educational games type
• Problem solving type
• Practical work-oriented instruction type
• Learning affairs management type
• Tools for designing CAI
• Advantage of CAI
• Disadvantages of CAI
• Hurdles and remedies in CAI
• Conclusion

Chapter -31 COMPUTER TECHNOLOGY AND ITS IMPLICATIONS IN EDUCATION:

• What is computer education
• How does computer help in the education process
• Computers in teaching & learning process
• Computer in research
• Computer-based training
• Benefits of computer education
• Uses or application areas of computer in education